Viacom18 Secures Broadcasting Rights for Women’s IPL 2023-27
The Women’s Indian Premier League (IPL) media rights auction in January 2023, while significant in its own right, has underscored the vast disparity in revenue compared to its male counterpart. Viacom18, backed by Reliance, emerged as the victor in the auction, securing the exclusive media rights for the Women’s IPL for the next five years. Their winning bid came in at a substantial ₹951 crore, translating to a value of ₹7.09 crore per match for…